At Hilton, it is more than a job - it is a commitment to supporting and uplifting the communities where we live, work, and thrive. This commitment goes beyond occasional gestures; it is a daily practice ingrained in our organization – and one of many aspects of our culture that make Hilton the #1 World’s Best Workplace.
Take, for example, the DoubleTree by Hilton Fujairah City. Located at the heart of Fujairah, this hotel is more than a place for travelers to rest their heads – it is a beacon of community empowerment. The hotel's innovative initiative, The Market, invites guests to purchase handmade products crafted by local Emirati women. The sales then return to the community that created them through the hotel’s partnership with the Fujairah Charity Association, further solidifying the DoubleTree Fujairah City’s positive impact.
“The Market adds a meaningful and inclusive dimension to our hotel,” Ajay, Human Resources Manager at the DoubleTree by Hilton Fujairah City, explains. “By showcasing and selling products handmade by women in our community, we provide them a platform to showcase their skills while developing a sense of entrepreneurship and economic well-being.”
Initiated during the hotel's pre-opening phase in December 2022, the idea behind The Market was to create a space in the lobby that would connect the hotel with the local community. To help bring this idea to life, they joined hands with the Fujairah Charity Association, which supports Emirati women, people with disabilities, and productive families. Through this partnership, the hotel has sourced various products for the market while highlighting the region's rich culture for guests from across the globe.
The success of The Market extends beyond financial contributions. Ajay notes, "Our Team Members add value by storytelling about this initiative, allowing guests to connect emotionally with the cause and encouraging them to contribute through their purchases." This not only enriches the guest experience but also instills a sense of social responsibility among visitors.
Since its official opening on December 28, 2022, The Market has garnered praise from the hotel's owners, the local community, and even dignitaries. It is safe to say that the initiative has become a source of pride for the hotel. "We are very happy that we can contribute to the community," says Ajay.
More than just a store, this market is a symbol of inclusivity, empowerment, and support. “It is a unique concept that aligns with the Hilton’s vision and promise of community engagement,” Ajay shares. “Overall, The Market serves as a wonderful example of how a hotel can go beyond hospitality to add value to our community.”
